Effective Date: January 31, 2026
This Cookie Notice explains how RUSH uses cookies and similar technologies on our website and mobile app. It should be read together with our Privacy Policy.
Quick Read
- Essential cookies help the website work.
- Analytics tools help us understand usage and improve the product.
- Attribution tools help us measure marketing performance.
- We do not sell your personal data.
- You can manage cookies through browser settings and platform-level privacy controls.
1. What Cookies Are
Cookies are small text files stored on your device when you visit a website. Similar technologies include:
- pixels and web beacons;
- mobile SDKs;
- local storage; and
- device identifiers such as IDFA and GAID.
These tools can support security, functionality, analytics, and attribution.
2. Where This Notice Applies
| Platform | Technologies Used |
|---|---|
Website (feeltherush.app) | Cookies, pixels, local storage, web beacons |
| Mobile app | SDKs, device identifiers |
| Marketing emails | Tracking pixels |
3. Types of Cookies and Tracking
Essential
These are necessary for core website functions and security.
| Example | Purpose | Typical Duration |
|---|---|---|
| Session cookies | Maintain basic session state | Session |
| CSRF tokens | Security protection | Session |
| Load-balancing cookies | Route traffic reliably | Session |
These cookies generally cannot be disabled without affecting the site.
Analytics and Performance
These tools help us understand how visitors use the website and app.
| Provider | Purpose | Typical Data |
|---|---|---|
| Segment | Event analytics | Page views, clicks, device info, pseudonymous identifiers |
| AppsFlyer | Install attribution | Campaign and install performance |
| Internal logging | Reliability and monitoring | Error rates, load times |
Analytics data may be aggregated or de-identified over time.
Advertising and Attribution
These tools help us understand whether campaigns drive visits, installs, or other conversions.
| Provider | Purpose | Typical Data |
|---|---|---|
| Meta Pixel | Website conversion tracking | Visits, fbclid, conversion events |
| Meta Ads SDK | In-app attribution | Install and conversion events |
| AppsFlyer | Cross-platform attribution | Install source and campaign IDs |
We use these tools for measurement and attribution, not to share sensitive profile fields with advertisers.
4. Mobile App Tracking
The RUSH mobile app uses technologies that function similarly to cookies.
SDKs in Use
| SDK | Purpose | Typical Data |
|---|---|---|
| Segment | Analytics | Feature usage, app events, crash data |
| Meta Ads | Attribution | Install and conversion events |
| AppsFlyer | Attribution | Install source, campaign performance |
| Google Maps | Location services | Approximate location, with permission |
| Apple / Google | Platform analytics | Basic device and usage data |
Device Identifiers
- IDFA (iOS): Apple’s advertising identifier. Access depends on App Tracking Transparency.
- GAID (Android): Google’s advertising identifier. Users can reset or limit it in device settings.
Your Controls
- iOS: Settings → Privacy & Security → Tracking
- Android: Settings → Google → Ads
- Browser: cookie controls and storage deletion tools
5. Cookie Lifespans
| Type | Typical Duration |
|---|---|
| Essential session cookies | Until browser close |
| Essential persistent cookies | 1 to 7 days |
| Analytics cookies | 1 to 12 months |
| Advertising or attribution cookies | Up to 2 years, subject to provider defaults |
You can clear cookies and local storage through your browser at any time.
6. Third-Party Providers
The following providers may process data on our behalf:
| Provider | Location | Purpose |
|---|---|---|
| Segment | United States | Analytics |
| Meta | United States | Advertising attribution |
| AppsFlyer | United States | Install attribution |
| Supabase | United States | Infrastructure |
| Vercel | United States | Website hosting |
For users in the EU, EEA, or UK, transfers may rely on Standard Contractual Clauses or other lawful transfer mechanisms.
7. Managing Your Preferences
Website Controls
Most browsers allow you to:
- block all cookies;
- block third-party cookies;
- clear existing cookies;
- clear local storage; and
- receive alerts when cookies are set.
Helpful browser guides:
Consent in the EU / EEA / UK
Where required by law, we will request consent before setting non-essential cookies. If you reject them, the core site should still work, but analytics and attribution features may not run.
Mobile Controls
- iOS and Android both offer advertising and tracking controls at the operating-system level.
- Some app-level tracking choices may also be offered in settings when applicable.
Industry Opt-Out Tools
8. What Happens If You Block Cookies
| If You Block | Typical Impact |
|---|---|
| Essential cookies | Parts of the website may stop working |
| Analytics cookies | No major feature impact, but we lose product insight |
| Advertising / attribution cookies | Marketing measurement becomes less accurate |
9. Do Not Track and Global Privacy Control
RUSH does not currently rely on legacy browser Do Not Track signals because there is no consistent industry standard for them.
Where required by law, we are working to recognize Global Privacy Control (GPC) signals as opt-out requests for selling or sharing, even though we do not sell personal data.
10. California Residents
Under CCPA / CPRA:
- we do not sell personal information as defined by California law;
- we do not share personal information for cross-context behavioral advertising without an appropriate legal basis; and
- California residents may exercise privacy rights as described in our Privacy Policy.
11. Children
RUSH is intended only for adults 18 and older. We do not knowingly deploy tracking technologies for anyone under 18.
12. Changes to This Notice
We may update this Notice to reflect changes in our technology, providers, practices, or legal obligations. Material changes may be announced through the website or app.
Continued use of RUSH after an update means you accept the revised Notice.
13. Contact
Questions about cookies and tracking can be sent to:
Phone: +1 (647) 684-0908
Mailing Address:
Homie Lab Inc.
517 Richmond St East Suite 1015
Toronto, ON M5A 1R4
Canada
Last Updated: January 31, 2026